Severe Weather Warnings system Campaign design

My Role

Storyboard

Visual concept and design 

Marketing design

Motion graphic

Videography & editing

MetService, NZ’s only authorised provider of Severe Weather Watches and Warnings, enhanced the way we communicate public alerts for severe weather. 

In late May 2019, MetService introduced a new level of warning reserved for the most extreme weather events, and new colours and graphics to more clearly signify the type of alert in place. 

My role was to design the visual graphics for the new warning system, working alongside the marketing and communication teams to create a storyboard and short video content to explain the alert system.

 

Ensuring Kiwis are kept safe, I was very honored to work on a project that had national attention, with the new alert system being broadcast in various media channels across New Zealand. 

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Storyboard

Video

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